Press Room > 2004 :

Pioneer Beef Company Receives $6,000 From Value-Added Ag Subfund

RELEASE DATE: Wednesday, June 16, 2004

For More Information Contact: Mary Lehecka Nelson, 773-3301

Pierre, SD – A Nebraska company that uses South Dakota cattle received $6,000 from the Value-Added Ag Subfund to conduct a marketing and feasibility study aimed at expanding its natural beef business, Gov. Mike Rounds announced today, June 16.

Pioneer Beef Company of Chadron, NE uses South Dakota cattle to provide a safe, high quality product to its customers. “Safety, quality and consistency are among the biggest concerns for consumers today,” Gov. Rounds said. “Beef companies that can ensure these issues are addressed and that consumer standards are met certainly have a higher chance of success,” he added.

The Governor said that this type of business provides another marketing opportunity for South Dakota’s high quality cattle producers. “Without question, South Dakota producers raise some of the highest quality cattle around,” Gov. Rounds said. “We need to look at all of our options when it comes to helping companies that use our cattle,” he said.

The company is already in the process of conducting a marketing and feasibility study to determine its potential for continued growth. “At Pioneer Beef Company, our focus is on quality, not quantity,” said Shan O’Daniel, co-owner. “Our goal is to bring back the flavor of the Old West,” he said.

O’Daniel said his company only uses cattle that have been raised without added growth hormones and antibiotics. “Our customers can rest assured that our cattle can be source verified and have never been fed any animal by-products,” he concluded.

For more information on Pioneer Beef Company, visit www.pioneerbeef.com or call 1-800-432-4063.